Greek Designers Shopping Tour

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Come see what’s really new as Athens designers tear up the rules and start from scratch.

Duration

3.5 hours

When

Mon-Wed-Sat: 10:30am, Tue-Thu-Fri: 4:30pm

Languages

english, french

From

€59per person

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Catch the latest concepts before they trend and find out what fearless post-crisis fashion looks like on you! With more freedom to create, Greek designers are re-inventing and revolutionizing clothing, jewelry and accessories in compelling ways. This tour introduces you to two different shopping areas where that innovation is happening.

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Highlights

  • Check out the hottest stores in the city
  • Combine fashion, accessories, jewelry and cosmetics in one tour
  • Find that one-of-a-kind creation that you never imagined and always wanted
  • See and feel new materials and items made from new processes
  • Visit a unique museum gift shop that expands the definition of art

What you can expect

In this tour you will have the chance to explore the two most important shopping areas in the city, and to the shops in those areas that are doing the most interesting things. In Kolonaki, the city’s most expensive neighborhood, there’s always a feeling of indulgence combined with style. Here, you’ll drop in on clothing boutiques that stand out from the crowd not just because of what their product lines look like but also because of how they’re made and what they’re made from. Organic and unused recycled are definitely in this year.

You’ll also explore pioneers in cosmetics – a company run by former pharmacists that combine Greek philosophy with natural ingredients to produce goods that are, in fact, good for you, body and soul.

Another stop will be for a deli store, dedicated to Greek produce and traditional Greek foodstuffs that make up the Mediterranean diet as it’s experienced here on the shores of the Aegean.

In the center of town, after a stop for coffee and a visit to a museum gift shop that promotes new designers by exhibiting and selling their work, you’ll visit a pair of jewelry shops where brand new motifs are being realized, often with the use of unexpected new materials as well. You’ll also look in at more boutiques, including one with a range of items that runs from small furniture to shoes and accessories.

Before the tour is finished, you’ll know more about where Greek fashion and the Greek aesthetic are headed, and there’s a very good chance you’ll have picked up more than just some really good ideas for your wardrobe.

 

Practical info

Duration
3.5 hours
Walking pace
Easy
Languages
english, french
When
Mon-Wed-Sat: 10:30am, Tue-Thu-Fri: 4:30pm
Group size
Up to 12 people

Walking and pace

  • The tour involves easy walking at a relaxed pace, with frequent stops inside boutiques.

Purchases

  • There is no obligation to buy anything during the tour. Shopping is entirely optional.
  • Professional English or French speaking guide
  • Food or drinks
  • Your meeting point is Kolonaki square. Detailed meeting instructions will be sent to you upon booking.
  • This tour does not operate on January 1st, 2nd & 6th, February 23rd, March 25th, Easter Sunday & Easter Monday, May 1st, 15th August, October 28th and December 25th & 26th.
  • Minimum numbers apply for the shared version of this tour. In the event that these are not met we will inform you in good time.

The Greek Designers Tour is a guided walking experience that introduces visitors to contemporary Greek design and craftsmanship. The tour focuses on local creators and independent boutiques, offering insight into modern Greek aesthetics, materials, and small-scale production.

This tour is best suited for travelers interested in design, craftsmanship, and contemporary culture, as well as those curious to discover Greek designers and local brands beyond mass-market shopping. It appeals to visitors who enjoy creative communities and modern Athens.

The tour takes place in central Athens and includes boutique visits in Kolonaki and the Syntagma, two key districts for contemporary Greek design, independent brands, and local craftsmanship.

You will visit Greek boutique stores featuring a curated selection of:

  • Jewelry

  • Leather sandals

  • Clothing and fashion accessories

  • Art objects

  • Beauty and lifestyle products

All items are created by Greek designers and craftsmen.

No. This is not a personal shopper experience and does not focus on international luxury brands. The tour is centered on discovering Greek designers and artisans, highlighting creativity and craftsmanship rather than high-end retail shopping.

Yes. While some products may appeal more strongly to women, the tour is not designed as gender-specific shopping. Many men enjoy the experience for its cultural and creative perspective, even if they are not shopping themselves.

Unlike shopping independently, this tour offers context and curation. Participants learn about the stories, inspirations, and production processes behind Greek designers, making it an exploration of contemporary Greek culture, not just retail.

Themes
City life
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Discovering new ideas and fresh approaches from the newest bright creatives in fashion, cosmetics and jewelry.

Greek Designers Shopping Tour
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