Athens is where so many of our ideas about beauty were born, and it’s still a center for aesthetics and glamour. In Kolonaki, the city’s most expensive neighborhood, there’s always a feeling of indulgence combined with style. Here, your group will drop in on two clothing boutiques that stand out from the crowd, not just because of what their product lines look like but because of their reputations for fresh new concepts and international appeal. In each of the shops, you’ll have the chance to talk to the owner/designers responsible for their success.

It’s just about the dress. You’ll also explore pioneers in cosmetics – a company run by former pharmacists that combine Greek philosophy with natural ingredients to produce goods that are, in fact, good for you, body and soul. This very Greek brand, which enjoys worldwide fame, draws on a holistic approach on all its products. At this stop, you’ll have a chance to meet with the founders of the company and ask questions about the products on offer and about the company.

The next visit is to a unique jewelry studio where exciting new work is being done, often with the use of unexpected combinations of materials. Here, too, you’ll find out more by speaking with the designers who have given a new meaning to contemporary jewelry design.

Then it’s off to see the hand-made leather bags produced by a prominent young designer formerly attached to Tomas Maier’s creative team at Bottega Veneta.

Before the tour is finished, you’ll have spent time with some of the brightest names in the fashion, jewelry and cosmetics industries and found out from these experts where Greek fashion and the Greek aesthetic are headed.